I’ve defined positioning and go-to-market strategies for companies including Binance, Trust Wallet, and Bybit, as well as high-growth Web3 startups, driving how they compete and lead in global markets.
Built the product, but not the GTM plan? I translate complexity into a clear market position, align leadership, product, and BD, and deliver an executable GTM with key deliverables your team can run with (and scale with AI).
At a critical stage but missing the expertise to lead execution?
I plug in at pivotal moments—product launches, partnerships, or expansion—to drive growth efforts and deliver results while you build and strengthen your team.
Agencies can add huge value, but only when the partnership is guided well. I help you get the best from your brand and marketing agencies—from shaping the brief to keeping delivery focused on what the business needs.
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